If you have published a book, reviews are important. Reviews on Amazon and Smashwords help sell more books and reviews on book blogs present your book to an interested audience. So you go looking for some book bloggers who review your genre. Now you just have to convince them to read your book. How do you do that?
Know who you’re pitching to
Before you do anything, research. Don’t just look for an email address and get started. Read the blog’s review policy and make sure your book fits within the genres the blog reviews. If the blog has review submission guidelines, make sure you read them carefully. A busy book blogger will refuse or even ignore an incorrect submission.