Congratulations, you’ve published your novel! Well done, that’s a point many people don’t reach. Now you just need to sell it. And that’s harder than it looks. Statistics published in The Guardian reveal that half of all self-published authors earned less than $500 in 2011. When you consider that hundreds of thousands of books are self published annually (319,000 in 2012), you’ve got a lot of competition.
It is widely acknowledged that having reviews helps sell your novel. On Amazon Kindle, readers can browse by review rating – and any book that’s never been reviewed is cut right out. Reviews help wavering potential readers make up their minds whether or not to buy. Readers might even discover that your book exists by reading a review of it on a book blog they follow. So reviews are an important component of marketing your book.
So how do you get reviews?